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tough sell. The races are dictated by wind and grade inertial measurement units that combined weather and are often subject to long delays. The with GPS receivers can pinpoint the boat's location AC72 boats were designed to be able to sail in to within two centimeters. Antennas on the masts a variety of conditions and lessen the chance of of the boats relay the information back to Honey's weather delays. The boats were also designed to be control station onshore, where technicians can add fast, reaching speeds of up to ffty miles per hour, metrics such as wind speed and waypoints. The although most will agree it is often diffcult to distelevised result displays graphical positions, racecern the speed of a sailboat on television. The tight course boundaries, and dotted lines that track the race courses and more agile AC72s would create course of the boats. The technology is so advanced more passing opportunities and, it is hoped, more that Honey and his team were awarded an Emmy fast-paced action. But for those not familiar with in the spring of 2012 for the use of LiveLine durcompetitive sailing, watching a race is not only poing race highlights. tentially boring, it's also confusing. But despite Ellison's best efforts, the lead-up to In 1996 inventor and engineer the America's Cup fnal races did Stan Honey developed a way to not live up to his expectations. FULL SAIL track televised hockey pucks with The expense and technological trailing blue halo. The developcomplications of the AC72 boats THE AMERICA'S CUP ment was not a huge success, but limited the number of teams. Early FINAL RACES RUN FROM its potential emboldened Honey to reports suggested fourteen teams SEPTEMBER 7TH–21ST IN SAN FRANCISCO. start a company called Sportvision might compete; the actual number — in 1988. Sportvision struck gold, is four. And despite the LiveLine THE RACES WILL BE or rather yellow, when later that technology and promise of fastBROADCASTED ON NBC SPORTS NETWORK. same year it pioneered the digital paced racing action, broadcasters — yellow frst-down line now diswere less than eager to bid for the FOR ADDITIONAL INFORMATION, played during almost all live footAmerica's Cup broadcast rights. In VISIT AMERICASCUP.COM — ball broadcasts. The company also fact, America's Cup offcials have developed the virtual strike zones been forced to purchase airtime shown during baseball telecasts from NBC to broadcast the event. and the technology used by NASCAR telecasts that Some believe Ellison's efforts to bring the Ameridisplays positions of race cars. ca's Cup to the masses has removed the heart of the Two decades later Honey, an avid, and by now event, which was founded in 1851 with the instrucwealthy, sailor, was spending most of his time on tions that it serve as "perpetual challenge cup for the water. But in 2010 he was convinced by Larry friendly competition between nations." Others beEllison to become the America's Cup technology lieve this year's event is an anomaly and that future director or more accurately the man charged with Cups will be raced in more traditional yachts with making the competition TV friendly. Honey and his less concern over television rights and sponsorships. team developed a system called LiveLine that uses a The real question is, what happens if Oracle Team helicopter ftted with a half-million-dollar gyro-staUSA wins this year's Cup and retains the privilege bilized camera and GPS system to fy over the race to write the rules? Will Ellison "bear away" or concourses. The racing boats are outftted with military- tinue to steer against the wind? (OPPOSITE) ITALY'S LUNA ROSSA CHALLENGE TEAM DURING TRAINING IN GAETA, ITALY THE AMERICA'S CUP WAS FOUNDED IN 1851 WITH THE INSTRUCTIONS THAT IT SERVE AS "PERPETUAL CHALLENGE CUP FOR FRIENDLY COMPETITION BETWEEN NATIONS." Fall 2013 . Tempus-Magazine.com 79